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Brand Identity

Project Joinery

Client
Project Joinery
Equipment
Adobe Illustrator
Role
Graphic designer
Project Joinery Stationery

Project Joinery

This project was for a brand new Joinery company based in Motherwell, Scotland. The brief was for me to design the logo for this start up. I thought it be a good idea to make the logo big and bold so that it can stand out within it’s industry as these logo’s tend to have a bold layout. 

Project Joinery Logo

Project Joinery Logos
Project Joinery Logos

The Design

The typeface I picked to highlight this is Anton Regular. To me this is bold enough to represent a joinery company. The colours were actually chosen before the design, as the green is the colour from the van the client uses to do their daily job. I do actually think this colour is a little different from what you would usually see from this field, so this is another way in which the logo can stand out.

Project Joinery Business Cards
Project Joinery T-shirt

Mock That Stuff Up

I created a few mock-ups with the logo printed on various elements, incluidng the green van, to see what the final product might acheive for the client. I then mocked up some designs on t-shirts, hoodies and business cards to show them how their new logo would appear.

Project Joinery Van
Good evening, I'm Doctor Emmett Brown. I'm standing on the parking lot of Twin Pines Mall. It's Saturday morning, October 26, 1985.
Jack White,
Webflow
Good evening, I'm Doctor Emmett Brown. I'm standing on the parking lot of Twin Pines Mall. It's Saturday morning, October 26, 1985.
Meg White,
Webflow
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